Since so many of you have asked and requested details on my hair color, I finally made some time to get around to a retouch and simultaneously made a tutorial for you as well.

In the video, I demonstrate the coloring process I do to achieve and maintain my hair color. I consider my hair color to be  platinum blonde (mostly white with ash undertones). I definitely prefer to go to a salon for my color, but I will occasionally color my own hair if I need it done in a pinch.  I have over 10 years of experience with hair and makeup, so this video is really more for those who have experience coloring hair.

If this is your first time coloring hair, I HIGHLY recommend asking a friend with experience to help you out. Also, keep in mind your hair type may be completely different from mine, so even though these products work well for me, they might not look/work the same on your hair.

Below the video you will find a list of the products I used, followed by some suggested styling products I love and recommend.


Platinum Products Copy
1. Ion Sensitive Scalp 30 Vol. Developer (used with powder lightener)

2. Wella Color Charm Powder Lightener

3. Ion Sensitive Scalp 20 Vol. Developer (used with toner)

4. Wella Color Charm #T14 Toner


Hair Care Products

1. Sebastian Drench Moisturizing Shampoo & Conditioner – I use these to bring back moisture to dry or damaged hair. You can also swap this shampoo for Bumble & Bumble Gentle Shampoo to help prevent the toner from fading as quickly.

2.  Paul Mitchel Platinum Blonde Shampoo – I use this shampoo once the toner has faded and the blonde starts looking brassy or dingy. This shampoo helps to brighten and tone blonde hair.  When I use it, I lather and let it sit for 2-5 minutes for maximum brightening.

3. It's a 10 Miracle Leave in Product – I spray this on my hair while it's damp (mostly on the ends) after I have washed and conditioned and then comb it in with a wide tooth comb. It helps to smooth ends and strengthen damaged hair.

4. Rockaholic Shine Blaster – I apply about a nickel size amount to the ends of my damp hair before blow drying. It smooths hair ends and brings back moisture to dry hair and helps prevent further damage from the heat of the blow dryer.

I also apply a small amount to my hair ends after I blow dry (and hair is still warm so it absorbs better) before I flat iron to once again protect against heat damage from the flat iron.

5. Play Dirty Spray Wax – A main ingredient in regular hair spray is alcohol, which can dry out hair, especially if you have color treated or damaged hair. I prefer to use spray wax because it has less alcohol and can actually hydrate the hair as opposed to drying it out.

I also really like that spray wax is pliable and can be restyled throughout the day. Hair spray dries and hardens, and once it has been combed through or touched, it loses its hold all together.


I hope you found this tutorial helpful! If you have any questions for me, just leave it in a comment. XOXO

PS. You might love this: Platinum Blonde Touch-Up with Feria