I have been procrastinating writing this post for the past 6 months. For the past year now I have had the intention of phasing out my headband collections to focus on my styling career.  The past 4 years have undoubtedly been my most challenging yet rewarding years as a business owner and I owe  my success to all of you. I’ve learned and matured so much through my experiences as a designer and a shop owner and I wouldn’t change the good times or the bad ones for anything. While I have babied every single one of my collections as if they were my own children (they practically were) I have decided that right now I would like to focus on the other aspects of my business and go on headband birth control. I’ve had the intention to close my shop (at least temporarily) for over a year now but my creative womb just couldn’t stop from producing new collections. With a new year quickly approaching I know it’s the right time for me to revert back to my passion for blogging, fashion and styling which all got me into designing headbands in the first place.


I’ve been warned that this announcement may cause a few of you to freak out. Let me take a minute to prevent that from happening. First of all, Whippy Cake is not going anywhere! If anything, prolonging any new collections or products for a while will give me the free time to regain my blog presence and to answer more of your emails and Facebook questions in further detail. Secondly just know that I am not saying I will never open my shop again. I know myself too well to know that I will always experiment in life and try new things but I always come back to the things I love, especially creating. Finally, with the huge time increase I will have when I’m not fulfilling orders anymore I will be able to roll out some new projects I have been working on for the past year including my styling workshops and small business branding and consulting. So although I won’t have tangible headbands for you to buy I will be able to share my trade secrets and styling knowledge with you, and the best part is they will be in video format so you no longer have to come to Arizona for sessions. So, cheer up Charlie, this is all good news!!!


I have to say the thing I look forward to the most is the possibility of gaining normalcy in my life again. One of my main focuses next year will be to make myself more available to my kids who are getting older and to the Boss who has been making dinner and doing dishes on his own for far too long. I try to constantly remind myself that no amount of success can compensate for failure in the home but it would be an outright lie if I said things were perfectly balanced at home. I certainly do not like to admit or entertain the idea that I am failing at anything but I think we all can find comfort in knowing there is always room for improvement (I need more improving than most). That reminds me, the gym has probably missed me these passed four years as well, let’s hope I can reverse some of the rapid aging I have inflicted upon myself. Yikes!


I really want to take this holiday season to rest, regroup and revamp Whippy Cake  but I can’t do that with all this inventory here distracting me so as a huge THANK YOU I have discounted everything in my entire shop from now through the end of Black Friday. Use the promo code “wccloseout” to redeem surprise discounts starting at 30% off and going all the way up to 65% off. That means you have this entire week to shop till your bank account drops and basically buy WC at close out prices. Because this is the end of the line for all my current collections once they have sold out they are gone for good. I will do my best to keep the products in my shop up to date. On Saturday the 24th my online shop will officially close (until further notice) and after that the absolute last chance to buy WC will be at the La Di Da Boutique in Gilbert, AZ November 29th through December 1st. Ok, I guess when I put it like that you all have the right to panic! It may be a while before I decide to put out a new collection….

Again, I just want to say THANK YOU!  THANK YOU!  THANK YOU! from the bottom of my heart for your support and goodness. I hope you will hang around to witness the fun things to come!

Sign up for WC updates

You have Successfully Subscribed!

Pin It on Pinterest